Volume 13 article 309 pages: 19-24

Published: Nov 23, 2016

DOI: 10.5937/jaes13-7859

COMPETITIVE STRATEGY AS INSTRUMENT OF INCREASE OF BUSINESS ACTIVITY OF THE INDUSTRIAL ENTERPRISE

Aleksandr Sergejevic Ljevcenko
Aleksandr Sergejevic Ljevcenko
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∙ Anatolij Andrejevič Rudicev
Anatolij Andrejevič Rudicev
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∙ Irina Anatoljevna Kuznecova
Irina Anatoljevna Kuznecova
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∙ Jelena Aleksandrovna Nikitina
Jelena Aleksandrovna Nikitina
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Abstract

The achievement of stable economic development of an economic entity and growth of its competitiveness make it necessary to increase the level of its business activity on the basis of improvement of strategic management process. The mechanism of development of the competitive strategy of an economic entity providing transparency and predictability of its activity has been given in this article. Practical realization of the developed strategy is possible, first of all, due to determining of the priority directions of development of an enterprise on the basis of activization of key subsystems of business activity. It is caused, first of all, by the fact that it is almost impossible to provide simultaneous growth of all components of business activity of an enterprise, despite their close interrelation.

Keywords

Competitive strategy business activity financial activity mechanism indicators of business activity.

Acknowledgements

The authors extend acknowledgements to the rector of BSTU, prof. Sergei Nikolaevich Glagolev for their assistance in organizing the study and publication of the results. Work has been performed in the framework of Strategic Development Program at BSTU for 2012-2016. The article was published with the financial support from Ministry of Education and Science of the Russian Federation within the framework of state assignment to the project #26.1511.2014K “Theory and methodology of managing innovational and investment processes in small business enterprises.

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