DOI: 10.5937/jaes15-11481
This is an open access article distributed under the CC BY-NC-ND 4.0 terms and conditions.
Volume 15 article 407 pages: 1-8
The decline in sales of new cars in Russia leads to the necessity for a more complicated procedure connected with the sale of pre-owned cars. Creating a sequence of premium brand pre-owned cars purchasing and selling will lead to an increase in new car sales and increase customers` loyalty. A mathematical model of the formation of car purchase and transaction chains is proposed. The developed program module allows creating the required number of transaction chains based on customers` requirements. A numerical example demonstrating the effectiveness of the module for the regional car dealerships is provided.
1. Abraham, R., Zikiye, M.W., &
Harrington, C. (2015). A Theoretical Model of Competitive Equilibria in the New
Car Market. Theoretical Economics Letters, 5, 196-211.
doi:10.4236/tel.2015.52024
2. Albuquerque, P., &
Bronnenberg, B.J. (2012). Measuring the Impact of Negative Demand Shocks on Car
Dealer Networks. Marketing Science, 31(1), 4-23.
doi:10.1287/mksc.1110.0659
3. Anurit, J. (2002). An
investigation into consumer behaviour towards the purchase of new luxury cars
in two culturally distinct countries: The UK and Thailand. Middlesex
University. PhD diss.
4. Buskens, V., & Weesie, J.
(2000). An Experiment on the Effects of Embeddedness in Trust Situations:
Buying a Used Car. Rationality and Society, 12(2), 227-253.
doi:10.1177/104346300012002004
5. Chen, Y., Yang, S., & Zhao,
Y. (2008). A Simultaneous Model of Consumer Brand Choice and Negotiated
Price.Management Science, 54(3), 538-549. doi:10.1287/mnsc.1070.0815
6. Duvan, B.S., & Ozturkcan, S.
(2009). Used Car Remarketing. In: International Conference on Social
Sciences (ICSS), Izmir, Turkey.
7. Esteban, S., & Shum, M.
(2007). Durable-goods oligopoly with secondary markets: The case of
automobiles. The RAND Journal of Economics, 38(2), 332-354.
doi:10.1111/j.1756-2171.2007.tb00071.x
8. Haan, M.A., & de Boer, H.
(2010). Has the Internet Eliminated Regional Price Differences?, Evidence from
the Used Car Market. De Economist, 158(4), 373-386.
doi:10.1007/s10645-010-9151-4
9. Kapferer, J.N. (2008). The
new strategic brand management: Creating and sustaining brand equity long term.
Kogan Page.
10. Morton, F.S., Zettelmeyer, F.,
& Silva-Risso, J. (2004). A test of bargaining theory in the auto retailing
industry. Working Paper, Yale University.
11. Odekerken-Schröder, G.,
Hennig-Thurau, T., & Knaevelsrudd, A.B. (2010). Exploring the
Post-Termination Stage of Consumer-Brand Relationships: An Empirical
Investigation of the Premium Car Market. Journal of Retailing, 86,
372-385. doi:10.1016/j.jretai.2010.09.004
12. Odekerken-Schröder, G.,
Ouwersloot, H., Lemmink, J., & Janjaap, S. (2003). Consumers' trade-off
between relationship, service package and price: An empirical study in the car
industry. European Journal of Marketing,37(1), 219-242.
doi:10.1108/03090560310454262
13. Schiraldi, P. (2011). Automobile
Replacement: A Dynamic Structural Approach. The RAND Journal of
Economics,42(2), 266-291. 10.1111/j.1756-2171.2011.00133.x.
14. Verhoef, P.C., Langerak, F.,
& Donkers, B. (2007). Understanding Brand and Dealer Retention in the New
Car Market. The Moderating Role of Brand Type Journal of
Retailing, 83(1), 97-113. doi:10.1016/j.jretai.2006.10.00
15. Vigripat, T., & Peng, C.
(2007). An Empirical Investigation of the Relationship Between Service
Quality, Brand Image, Trust, Customer Satisfaction, Repurchase Intention, and
Recomendation to Others. Bangkok: Asia Pacific Decision Sciences Institute
16. Yee, C.J., San, N.C., & Khoon, C.H. (2011).
Consumers' Perceived Quality, Perceived Value and Perceived Risk Towards
Purchase Decision on Automobile. American Journal of Economics and
Business Administration, 3(1), 47-57.